With backgrounds as diverse as our members' needs, the Insider management team offers an unmatched mix of expertise and connections across client services, dining, luxury goods, travel, entertainment, event planning, music and fashion.

Lindsi Shine, Chief Executive Officer

A proud Hoosier by birth but with a hunger for bigger adventures, Lindsi headed west from her home state of Indiana to attend UCLA, where she earned a degree in women's studies. She went on to work for the agents of athletes Shaquille O'Neal and Oscar De La Hoya. But having failed to discover her inner Jerry Maguire, she decided to move on. During subsequent stints in the dot.com world, the music industry and then back in sports, she built a fiercely strong network.

After heading to NYC, Lindsi's desire to develop her own niche inspired her to launch Insider in 2003. Loyal, savvy and ultracompetitive (she never takes "no" for an answer), she excels at finding resourceful ways to make things happen with style and ease. Outside of work, Lindsi is often mistaken for a dog walker — must have something to do with trotting her and her husband's three dogs around town …

Heather Ramin, President

After growing up in Iowa and receiving a business degree from the University of Iowa, Heather headed to the East Coast. Working in the fashion industry honed her savvy and resourcefulness — qualities that she brought to Insider soon after its launch. She has a passion for world travel, but also counts herself lucky to come home to the food mecca that is NYC.

Heather's favorite parts of the day: her morning walk to work (coffee in hand) and dinner with her husband (dirty martini in hand). Her favorite Insider task: planning travel and food itineraries for clients. In addition to her appetite for learning, Heather's organizational skills and Midwestern values help her thrive under pressure while building and managing Insider's extraordinary concierge team with grace.

Sarah Tredwell, Chief Operating Officer

A New Jersey native and graduate of Northwestern University's highly esteemed Medill School of Journalism, Sarah worked for The News with Brian Williams on MSNBC and as a general-assignment reporter for Fox News in Fargo, ND, before finding her way to Insider. She soon learned that life as a concierge had many parallels to that of a journalist, and, just as in the newsroom, the day-to-day at Insider is dynamic and the challenges are always evolving.

In NYC, Sarah also found an outlet for her love for all things food-related: Exploring the city's newest culinary establishments is one of her favorite parts of the job. Aside from dining out, she loves to spend her downtime traveling, snowboarding, binge-watching TV series and occasionally escaping the chaos of the city by spending weekends with her husband and dog upstate.


JILL DIEDRICH, Executive Vice President

Born and raised in the heartland of Ohio and educated at Ohio University, Jill has a Midwestern sensibility that preserves her positive attitude amid the hustle of NYC. She thrives in a creative, fast-paced environment and has a passion for working with individuals, bolstered by her previous experience as an art-studio manager with developmentally disabled adults. There, she gained a deep appreciation for working with all types of people in a team-oriented capacity, which has translated well to Insider's eclectic office.

A world traveler with a knack for crafting memorable experiences, Jill says her favorite Insider task is guiding clients off the beaten path to explore a city's hidden nuances. Outside of work, she enjoys traveling and playing "hostess with the most-est" in her backyard in Brooklyn. She's always up for an outdoor adventure and never turns down a passed hors d'oeuvre or reason to raise a glass.

Laura Bacelli, VP of Business Development

When Laura was growing up on the North Fork of eastern Long Island, NYC was one of her favorite and most frequented destinations. So naturally, after earning a degree from the State University of New York at Buffalo, she immediately moved herself and her postgrad optimism into Manhattan, confident she would find a unique company with which she could grow.

In 2008 Laura joined the Insider family, which from day one has given her the freedom to develop her own distinctive management style. She cherishes the relationships she has formed with Insider clients through the years. A resident of Soho, she spends her free time dining out downtown (oyster aficionado), strategically quoting Saturday Night Live (Gilly), summering in Montauk (drinking rosé) and rooting on her Buffalo Bills (just don't mention '91-'94).

Kristen Doghramji, Director of Account Management

After growing up in Philadelphia and graduating from the University of Connecticut, Kristen landed in the middle by moving to NYC. Her witty, resourceful, get-it-done attitude makes her a client favorite at Insider, where her favorite task is arranging for special concert access and a meet-and-greet with the performer.

When she isn't helping clients get backstage, Kristen enjoys going to the dog park and hunting for the city's best brunch.


Courtney has always been an NYC kind of gal. While growing up in Scarsdale, NY, she often made the short trip into Manhattan to experience the city's charms. She spent her college years at the University of Wisconsin, Madison, where she earned a bachelor of business administration from the School of Business. During a study abroad program in Rome, she traveled all over Europe and into Africa. (Favorite city: Marrakech, Morocco.)  

After graduating from college, Courtney moved back to the area and landed a job in PR. She joined Insider in 2012 — and given her love for fashion, shopping and trying new restaurants, she's been the perfect fit. Among her specialties here: setting up private events and parties (particularly kids' birthday parties). Courtney lives in Long Island City, where she relishes her view of the Manhattan skyline.



Although Casey's a Jersey girl at heart, she had eyes for NYC even back when penning lifestyle features for the student press at Monmouth University. Her days researching pieces on everything from budget getaways to Fashion Week foretold a future at InsiderNYC (after a stint gaining some marketing savvy at a high-end design house).

Casey's favorite Insider task is reading up on destinations abroad to satisfy clients' travel cravings. When not scouting out Bali resorts, she often devotes time to refining her personal bucket list, hitting the taps at niche brew pubs and repurposing furniture with HGTV on for inspiration.




Office morale (the three pups)

Each of our canine counterparts brings something different to the office dynamic. 

Eloise, our matriarch, spends time contemplating the meaning of life from her cardboard-box throne. We love her butter eyes, fierce devotion and commitment (she shows up for work every day). If you see someone parading past on all fours, pretending he's not dying for your attention, that's Angus. His idea of meeting a deadline is getting every staff member to play with him at least once before lunch. Finally, there's Molly, our part-time pup. She's a bit of a scaredy-dog, but loves food, mugging for the camera, office gossip and raising everyone's spirits with her bursts of frenetic energy.

Together, these three pups exemplify the concept of company loyalty. Our work wouldn't be the same without them.